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1

Measuring the Involvement Construct

Judith Lynne Zaichkowsky

Journal:

Journal of Consumer Research

Year:

1985

Language:

english

File:

PDF, 463 KB

english, 1985

2

The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising

Zaichkowsky, Judith Lynne

Journal:

Journal of Advertising

Year:

1994

Language:

english

File:

PDF, 1.50 MB

english, 1994

3

How valuable is a well-crafted design and name brand?: Recognition and willingness to pay

Tore Kristensen, Gorm Gabrielsen, Judith Lynne Zaichkowsky

Journal:

Journal of Consumer Behaviour

Year:

2012

Language:

english

File:

PDF, 348 KB

english, 2012

4

Do counterfeits devalue the ownership of luxury brands?

Nia, Arghavan, Lynne Zaichkowsky, Judith

Journal:

Journal of Product & Brand Management

Year:

2000

Language:

english

File:

PDF, 331 KB

english, 2000

5

Strategies for distinctive brands

Zaichkowsky, Judith Lynne

Journal:

Journal of Brand Management

Year:

2010

Language:

english

File:

PDF, 210 KB

english, 2010

6

Managing industrial brand equity: Developing tangible benefits for intangible assets

Judith Lynne Zaichkowsky, Myles Parlee, Jeanette Hill

Journal:

Industrial Marketing Management

Year:

2010

Language:

english

File:

PDF, 340 KB

english, 2010

7

Cultural Approaches to Negotiations: Understanding the Japanese

Hawrysh, Brian Mark, Lynne Zaichkowsky, Judith

Journal:

European Journal of Marketing

Year:

1991

Language:

english

File:

PDF, 158 KB

english, 1991

8

Consumer behavior: Yesterday, today, and tomorrow

Judith Lynne Zaichkowsky

Journal:

Business Horizons

Year:

1991

Language:

english

File:

PDF, 824 KB

english, 1991

9

Brand imitation and its effects on innovation, competition, and brand equity

Ricky Wilke, Judith Lynne Zaichkowsky

Journal:

Business Horizons

Year:

1999

Language:

english

File:

PDF, 1.53 MB

english, 1999

10

Measuring the Involvement Construct

Zaichkowsky, Judith Lynne

Journal:

Journal of Consumer Research

Year:

1985

Language:

english

File:

PDF, 920 KB

english, 1985

11

Gifting from the closet: thoughtful or thoughtless?

Thomsen, Thyra Uth, Zaichkowsky, Judith Lynne

Journal:

Journal of Consumer Marketing

Year:

2015

Language:

english

File:

PDF, 183 KB

english, 2015

12

National brand responses to brand imitation: retailers versus other manufacturers

Collins‐Dodd, Colleen, Lynne Zaichkowsky, Judith

Journal:

Journal of Product & Brand Management

Year:

1999

Language:

english

File:

PDF, 183 KB

english, 1999

13

The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising

Judith Lynne Zaichkowsky

Journal:

Journal of Advertising

Year:

1994

Language:

english

File:

PDF, 1.27 MB

english, 1994

14

Attitudes and Trading Behavior of Stock Market Investors: A Segmentation Approach

Wood, Ryan, Zaichkowsky, Judith Lynne

Journal:

Journal of Behavioral Finance

Year:

2004

Language:

english

File:

PDF, 218 KB

english, 2004

15

Misperceptions of Grocery Advertising

ZAICHKOWSKY, JUDITH LYNNE, SADLOWSKY, DEBORAH PATRICIA

Journal:

Journal of Consumer Affairs

Year:

1991

Language:

english

File:

PDF, 633 KB

english, 1991

16

Cultural Approaches to Negotiations: Understanding the Japanese

Hawrysh, Brian Mark, Lynne Zaichkowsky, Judith

Journal:

International Marketing Review

Year:

1990

Language:

english

File:

PDF, 599 KB

english, 1990

17

Cultural Approaches to Negotiations: Understanding the Japanese

Hawrysh, Brian Mark, Lynne Zaichkowsky, Judith

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

1991

Language:

english

File:

PDF, 1.05 MB

english, 1991

18

The effect of experience with a brand imitator on the original brand

Judith Lynne Zaichkowsky, Richard Neil Simpson

Journal:

Marketing Letters

Year:

1996

Language:

english

File:

PDF, 609 KB

english, 1996

19

Brand Imitation: Do the Chinese Have Different Views?

Kay Ka-Yuk Lai, Judith Lynne Zaichkowsky

Journal:

Asia Pacific Journal of Management

Year:

1999

Language:

english

File:

PDF, 934 KB

english, 1999

20

Reviews of books

Peggy Cunningham, Masaaki Kotabe, Sunil Erevelles, Mary L. Carsky, John Pliniussen, Judith Lynne Zaichkowsky

Journal:

Journal of the Academy of Marketing Science

Year:

2002

Language:

english

File:

PDF, 1.13 MB

english, 2002

21

Women in the board room: one can make a difference

Zaichkowsky, Judith Lynne

Journal:

International Journal of Business Governance and Ethics

Year:

2014

Language:

english

File:

PDF, 163 KB

english, 2014

22

Review and reply to: “Why you must use my C-OAR-SE method”

Zaichkowsky, Judith Lynne

Journal:

Australasian Marketing Journal (AMJ)

Year:

2015

Language:

english

File:

PDF, 165 KB

english, 2015

23

The Effect of Experience with a Brand Imitator on the Original Brand

Judith Lynne Zaichkowsky and Richard Neil Simpson

Journal:

Marketing Letters

Year:

1996

Language:

english

File:

PDF, 721 KB

english, 1996